Rajasthan Royals Mourn the Passing of Advertising Legend Piyush Pandey
The Rajasthan Royals expressed profound grief over the passing of India’s celebrated advertising icon Piyush Pandey, remembering him as a creative visionary, a dear friend, and a passionate supporter of the franchise since its inception.
Ranjit Barthakur, Chairperson of Rajasthan Royals, shared a heartfelt tribute, recalling his five-decade association with Pandey that began in Kolkata in the 1970s. Pandey, who was then working in the tea industry, soon became a familiar face at the Calcutta Cricket & Football Club and was known for his deep love for the sport, having once captained the Rajasthan U-22 team.
Barthakur described Pandey as someone whose warmth, curiosity, and generosity defined him long before he became a national creative force. His understanding of people, their emotions, and their aspirations shaped not only his iconic advertising work but also his contribution to cricket culture.
In 2008, Pandey created the Royals’ iconic Halla Bol anthem, a campaign that went far beyond marketing to become the heartbeat of the team and its fanbase. A proud Rajasthani himself, Pandey ensured the anthem echoed the spirit, language, and pride of Rajasthan, giving the young IPL franchise a strong cultural identity from the very beginning.
Pandey’s connection with the Royals extended off the field too. He played a crucial role in shaping the voice of the Royal Rajasthan Foundation, including the powerful line “Aurat Hai Toh Bharat Hai,” which continues to guide the franchise’s social impact initiatives.
When the Royals returned to the IPL in 2018 after a two-year suspension, Pandey once again stepped in to refine the team’s messaging. His rallying words to the players emphasised preparation, teamwork, and resilience, principles he believed defined both advertising and sport.
Remembering his philosophy, Barthakur credited Pandey with always championing authenticity. He wrote for the consumer, not the client, and believed in communication that connected with every member of an Indian household.
“Piyush was fearless, unconventional, and deeply human,” Barthakur said. “His ideas came from sincerity and love, and that is why they lasted. We are grateful for his friendship, his guidance, and his unwavering support for the Royals.”
The franchise concluded its tribute with an emotional farewell to the man who gave voice to their battle cry.
“Goodbye, my friend. Halla Bol wherever you are.”
