Cristiano Ronaldo ‘s action of moving two Coca-Cola bottles had a negative impact on its brand value. The star footballer did not appear to be a fan of carbonated soft drinks after he removed two bottles of Coca-Cola kept in front of him at a Euro 2020 press conference, encouraging people to drink water instead.
The 36-year-old moved the cola bottles aside as he sat down to speak to the media ahead of their Group F opener against Hungary. He followed it by holding a bottle of water before shouting in Portuguese: ‘Agua!’
In fact, the CR7’saction had a real-world impact as Coca-Cola’s stock prices dropped 1.6% as they went from being worth USD 242 billion to USD 238 billion, which is a loss of USD 4 billion, according to a report in The Daily Star.